Adease Media Intelligence presents:

An overview of Valentine’s Day advertising on Radio and Television in Canada

February 1st - 14th 2023

Valentine’s Day advertising on Radio

(By Category)

Jewelry Stores dominated Radio advertising with an impressive 51% share on radio. Within this category, Spence Diamonds represented a whopping 84% share, followed by Charm Diamond Centres (4%) and Pandora Jewelry (3%). 

The second-place category had a 6% share, represented by Spa Services. The top 3 advertisers in this category were Strom Spa (38% share), Bota Bota (21% share), and Body Polish Day Spa (15% share). 

Sex Related Stores took the third place category with a 5% share. This category was competitive with 12 advertisers having Valentine’s Day-themed campaigns. Sensations Plus took first place with a 19% share, followed closely by Boutique Erotique au 7ieme Ciel with a 17% share. Adult Fun Superstore landed in third place with an 11% share.


Valentine’s Day advertising on Television

(By Category)


Television had considerably fewer categories with Valentine’s Day theme advertising than Radio; Television had eight categories versus Radio’s 68 categories. 

Jewelry Stores continued their reign in first place with an incredible 70% share. Peoples Jewelers had a 52% category share, Pandora Jewelry came in second place with 45%, and Charm Diamond Centres had a 3% share.

The second place category went to Quick Serve Restaurants with a 23% share. Dairy Queen took a 100% share of this category with their campaign featuring specialty Valentine’s Day cakes. 

Movie Trailers scored third place with a 3% share thanks to Magic Mike’s Last Dance movie campaign announcing the theatre release on Valentine’s Day weekend. 



This Advertising Intelligence is published by Adease Media Intelligence. The data used in this document is collected using the Adease Media Monitoring Technology, Methodology, and Market Coverage.

We can keep you informed of TV & Radio Advertising trends and the Share of Ad Activity changes in the Advertising arena, as and when they happen, in real-time.

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Published by:

Adease Media Intelligence